The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced the appointment of WWRD (owner of Waterford Crystal, Wedgwood and Royal Doulton) to produce London 2012 commemorative and souvenir merchandise.
To celebrate the London 2012 Games, WWRD will be developing highly desirable ranges of ceramic and crystal products for a broad retail market, which will include a number of limited edition Waterford, Wedgwood and Royal Doulton pieces.
A selection of the ceramic products will be produced in the UK and selected Waterford Crystal items will be produced in Waterford, Ireland.
Products will go on sale later this year.
London 2012 Director of Commercial Negotiations Charlie Wijeratna commented, "It is fantastic to have WWRD onboard. They are iconic brands incorporating the best of British and Irish design and tradition. Their tremendous heritage and quality ceramics and glassware will help ensure exciting London 2012 product ranges as well as raise funds to help stage the Games."
London 2012 will launch its online store in spring 2010.
For more information visit www.london2012.com